How to Reach Caregivers - Tools for reaching caregivers and those they love
 



Ronald L. Moore

Founder, FamilyCare America, The American Business Cares Initiative,
How To Reach Caregiver, The National Caregivers Library and Caregiving Ministries


The office supply industry, as well as the new and used car industries, are entirely different today than they were 10 years ago because of Moore - a business strategist with a knack for identifying large scale business opportunities and applying social cognition principles to business situations.

Moore founded Office America, one of the first office supply superstore chains.  Office America expanded to 22 stores and over $70 million in sales before being acquired by Staples.  Moore also created the Supply Room Companies, an office products business that has grown to over $50 million in sales by following a “roll-up” and consolidation strategy.

As a consultant to Circuit City, the electronics-retailing giant, Moore identified the opportunity to create the first used car superstore concept, CarMax (KMX) in 1993.  CarMax surged to $1 billion in annual sales in only five years - faster than companies like Home Depot, Wal-Mart and McDonalds.  It went from a startup company to becoming a Fortune 500 company in less than 10 years.

As founding partner of Fidia Advisors, Moore provides opportunity identification, strategy development, new venture creation, and other corporate development services to clients ranging from individuals and family firms to Fortune 500 companies.  His primary areas of expertise include:

• Analyzing trends and identifying major business opportunities that others have missed

• Generating conceptual possibilities and analyzing them strategically

• Using his understanding of consumer cognition to develop new ways of reaching and
  doing business with customers

• Creating new ventures and planning and executing merger, acquisition and divestiture
  strategies

Focusing his skills on the implications of the Aging of America in particular, Moore has become a recognized leader in identifying ways that the age wave and the caregiving phenomenon will create both opportunities and threats for companies in virtually every industry - from healthcare to financial services to construction, retail, transportation, and technology.

Moore combined his professional expertise with his personal experiences in dealing with the difficulties and dynamics of caring for aging parents to create FamilyCare America and the National Caregivers Library, a national resource for caregivers, the organizations to whom they turn for help or that provide products and services to them. 

He also created American Business Cares, a national initiative to bring attention and focus to the issues and costs of working caregivers and to identify and provide solutions that reduce the financial and social costs to employers and their employees who are family caregivers. 

Most recently, Moore developed How To Reach Caregivers™, to provide integrated business development and networking tools to organizations and professionals who want to promote themselves to caregivers and seniors.

A frequent speaker on opportunity identification, the aging of America and family caregiving, Moore was a lead speaker at a national conference of the Rosalynn Carter Institute; an expert witness to the California Senate Subcommittee on Aging and Long Term Care; the keynote speaker at the Ohio Governor’s Conference On Aging and keynoted numerous AARP sponsored conferences on “Caregiving as a Workplace Issue” - What Corporate America Can Do to Help Employees and Improve Bottom-line Operating Results.

In addition, Moore is an adjunct professor at Virginia Commonwealth University, where he teaches a course on Opportunity Identification and the Implications of an Aging Society.

A graduate of Hampden-Sydney College in Virginia, Moore resides in Richmond, Virginia with his wife and three daughters.

 

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