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Wouldn't I just be buying a
website full of information that helps caregivers
and seniors? |
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Absolutely not. How To Reach Caregivers™ is a
full-fledged program for reaching caregivers, building
your referral network, increasing the effectiveness or
your current marketing and advertising activities,
providing a valuable customer and community service,
positioning yourself as an expert in the aging and
caregiving phenomena, and building credibility and trust
with potential new clients.
Yes, as part of the program, you receive a customized,
private-labeled, stand-alone version of the most
complete caregivers website in the nation. But, the
website is not what you are “buying.”
Think
of it
as the
glue that holds together all of your marketing elements
and houses some of your most important tools, including
your local referral network and resources that attract
businesses, human resource departments and working
caregivers.
Further, your online caregivers library is a critical part of the magnet that
attracts caregivers to you in the first place and brings them back to you
time and time again, as they
travel through their own caregiving journey. |
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If this program and all of
its resources really cost over $2 million to develop then how
can I afford it? |
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Actually, there are two answers.
First, the program is absolutely, positively shockingly
inexpensive. (We will be happy to explain how we can do that
when we speak with you.)
Secondly, even if the program did cost more, the two questions you really
need to ask about ANYTHING that is going to improve your
business are:
"Is the cost of the solution
less than the
cost of the problem?”
"What is the lifetime value of ONE new
customer?"
Obviously, that depends on the nature of your business
or profession.
For example, if you are a real estate professional, one sale is
worth thousands of dollars. If your average home sale is
$250,000 and you earn somewhere between 1½ % and 6% (depending
on commission splits), one new sale is worth between $4,000 and
$16,000!!!
If you are an attorney, what is it worth to you to
get a new client who needs estate planning – or even a simple
will? And what is the likelihood of getting more work from that
client, over time? And, what is the value of a referral from
that client? |
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How do I know that the
program will really help me build my business (or
practice)? |
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First, others are
already using the tools successfully. (We can share some of
their success stories when we talk.)
Second, we didn’t dream the program up out of thin air. It is
the result of twelve years of research, development, testing and
refining. We have spent over $2 million developing our
knowledgebase, understanding the business implications of the
aging and caregiving phenomenon; studying the behavior and
attitudes of caregivers; understanding their roles and impact on
the decision making of seniors and other loved ones and
observing the way that businesses and professionals often fumble
potentially lucrative relationships.
Further, we have combined our knowledge of this trillion-dollar
marketplace with our backgrounds in opportunity identification,
business development and business management. We truly posses a
unique combination of business skills and knowledge of the
senior/caregiver market and have put them to work for you with
this program.
Third, this not a “love ‘em and leave ‘em” sale. Once you become
a member of our network, you have access to “Members Only”
support via the web. For details about this, see the PowerPoint
presentation on this website and speak to our Membership
Coordinator, Jody Murphy. |
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What would I be obligating
myself to? What if I decide to stop using the
program after signing up. |
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Not a problem. We only
want you to use this (and pay for it) if it works for
you. We do not ask for any long-term commitments.
We simply ask that you stay in the program for 12 months
so that you have given it a fair shot and so that we
recoup our cost of setting up your specific program.
After twelve months, you can cancel at any time. |
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I don’t have enough time as
it is. Will implementing this program add to my
workload or take time away from running my business? |
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No. This is NOT
a time-consuming process. Rather, it is designed
to help you take advantage of everyday opportunities to
create more exposure for you and to generate additional
business. And, it will make your current marketing
and networking efforts more effective. As a result
of the program, you will work smarter to get new
business, but certainly not harder. |
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If you have a question
not covered here, we'd love to know about it.
Just send us your question here and we'll get right
back with you. |
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