How to Reach Caregivers - Tools for reaching caregivers and those they love
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Am I really just buying a website full of information for caregivers?

If this program and all the resources cost over $2 million to develop, how can I possibly afford it?

How do I know that the program will really help me build my business (or practice)?

What would I be obligating myself to?  What if I decide to stop using the program after signing up?

I don’t have enough time as it is.  Will implementing this program add to my workload or take time
away from running my business?

Wouldn't I just be buying a website full of information that helps caregivers and seniors?
Absolutely not.  How To Reach Caregiversis a full-fledged program for reaching caregivers, building your referral network, increasing the effectiveness or your current marketing and advertising activities, providing a valuable customer and community service, positioning yourself as an expert in the aging and caregiving phenomena, and building credibility and trust with potential new clients.

Yes, as part of the program, you receive a customized, private-labeled, stand-alone version of the most complete caregivers website in the nation.  But, the website is not what you are “buying.” 

Think of it as the glue that holds together all of your marketing elements and houses some of your most important tools, including your local referral network and resources that attract businesses, human resource departments and working caregivers.

Further, your online caregivers library is a critical part of the magnet that attracts caregivers to you in the first place and brings them back to you time and time again, as they travel through their own caregiving journey.

If this program and all of its resources really cost over $2 million to develop then how can I afford it?

Actually, there are two answers.

First, the program is absolutely, positively shockingly inexpensive. (We will be happy to explain how we can do that when we speak with you.)

Secondly, even if the program did cost more, the two questions you really need to ask about ANYTHING that is going to improve your business are:

"Is the cost of the solution less than the cost of the problem?”

"What is the lifetime value of ONE new customer?"

Obviously, that depends on the nature of your business or profession.

For example, if you are a real estate professional, one sale is worth thousands of dollars. If your average home sale is $250,000 and you earn somewhere between 1½ % and 6% (depending on commission splits), one new sale is worth between $4,000 and $16,000!!!

If you are an attorney, what is it worth to you to get a new client who needs estate planning – or even a simple will? And what is the likelihood of getting more work from that client, over time? And, what is the value of a referral from that client?

How do I know that the program will really help me build my business (or practice)?

First, others are already using the tools successfully. (We can share some of their success stories when we talk.)

Second, we didn’t dream the program up out of thin air. It is the result of twelve years of research, development, testing and refining. We have spent over $2 million developing our knowledgebase, understanding the business implications of the aging and caregiving phenomenon; studying the behavior and attitudes of caregivers; understanding their roles and impact on the decision making of seniors and other loved ones and observing the way that businesses and professionals often fumble potentially lucrative relationships.

Further, we have combined our knowledge of this trillion-dollar marketplace with our backgrounds in opportunity identification, business development and business management. We truly posses a unique combination of business skills and knowledge of the senior/caregiver market and have put them to work for you with this program.

Third, this not a “love ‘em and leave ‘em” sale. Once you become a member of our network, you have access to “Members Only” support via the web. For details about this, see the PowerPoint presentation on this website and speak to our Membership Coordinator, Jody Murphy.

What would I be obligating myself to?  What if I decide to stop using the program after signing up.
Not a problem. We only want you to use this (and pay for it) if it works for you. We do not ask for any long-term commitments.  We simply ask that you stay in the program for 12 months so that you have given it a fair shot and so that we recoup our cost of setting up your specific program.  After twelve months, you can cancel at any time.
I don’t have enough time as it is.  Will implementing this program add to my workload or take time away from running my business?
No.  This is NOT a time-consuming process.  Rather, it is designed to help you take advantage of everyday opportunities to create more exposure for you and to generate additional business.  And, it will make your current marketing and networking efforts more effective.  As a result of the program, you will work smarter to get new business, but certainly not harder.

 

If you have a question not covered here, we'd love to know about it. 

Just send us your question here and we'll get right back with you.


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