“Because We Care”
An innovative marketing program to reach seniors,
caregivers and those who influence them

Download our program details as .pdf

“Because We Care” is an effective way for you to reach top prospects — those who make or influence decisions about home healthcare; long-term care facilities; financial services; estate planning; insurance; wills, trusts & other legal matters; eldercare; transportation; paying for care and much more.  

At any given moment, between 25% and 40% of all families are dealing with a chronic disease, a disability or an eldercare issue.  Reach these caregivers through their most trusted channels (churches, support groups, professionals and employers) supported by a targeted direct mail, print media and public relations campaign.

 Key Sponsor Benefits 

• Reaches caregiving consumers and decision-makers

• Drives traffic to you — physically and online

• Builds awareness among key influencers

• Generates significant good will with public 

Significant Program Features

• Offers credible, high impact marketing opportunities that position your organization as an expert and as  an organization that cares

• Targeted placement of your company or product identity

• Reaches those who influence caregivers

• Gives your prospects and customers a nationally recognized online source for valuable caregiving resources

How You Benefit

“Because We Care” provides a marketing platform for reaching boomer-caregivers, seniors and those who influence them.  Further, it enables these important people to see your product or service at the best possible times – the times of need and at points of trust. 

Our marketing and our resources reach caregivers in the home, at their place of employment and in their places of worship. 

As a market partner, you are positioned as a provider of critical products and services to seniors, boomer-caregivers and those to whom they turn for support via a multi-faceted marketing program that introduces the extensive resources of the National Caregivers Library, including resources for caregivers, employers and faith-based organizations.  Our regional marketing platforms include variations of the following, depending on local circumstances.

Aggressive marketing of the program itself 

A series of mailings will introduce and promote “Because We Care” to key leaders and influencers throughout a targeted market area  

• To the HR departments of the largest employers in that market area

• To targeted family-owned and women-owned businesses

• To several hundred of the largest faith-based organizations (churches, synagogues, denominational associations, etc)

• To the most prominent physicians, medical practices and Allied Medical professionals who serve seniors and those with chronic diseases or disabilities

• To the most visible disease support and community support organizations

As part of each launch, we also evaluate the possibility of promoting our resources and sponsors by advertising in local or regional publications that reach seniors, caregivers and the general public. 

On an ongoing basis, we will produce and distribute three electronic newsletters targeted to our specific audiences.  These will be sent out monthly. 

1. e-Newsletter for staff and lay leaders of faith based organizations – focused on caregiving and aging issues, the impact on the church and ways to help individuals and create or expand care related ministries

2. e-Newsletter for HR departments and business leaders – focused on the needs of working caregivers; the impact on the organization and what to do to help both

3. Consumer e-Newsletter for re-distribution by the above organizations to members and employees – focused on family caregiving issues and resources